We had previously worked for these clients on a small arts bar and music venue in Porchester Road, called Cherry Jam. Following the success of Cherry Jam, the brief for this project was to create a new music venue and club to replace the original Subterania club, built under the Westway in London in the mid 1980s.
Working with a very tight budget, we stripped the venue back to bare essentials and reorganised and reconfigured the space. The concept was that the venue would be brand-free, ready to be themed for a particular event or requirement with the use of projected light. Robust materials such as galvanised steel, painted plaster and resin floor finishes, new technologies and minimal lighting gave the place a new and raw graphic lease of life and the project illustrates how a significant transformation can be executed at reasonable cost.